Or that Steve Jobs, whose innovation changed how people interact with technology (and other people) on a regular basis, was also Dyslexic? Imagine their genius and talent being shunned and going to waste simply because of their learning disability. Yet, only 3% of the public believe Dyslexia is a positive trait according to YouGov Research.
We are working hard to #Speak4Dyslexia, breaking the stigma and spreading awareness on their many strengths and abilities. Through our campaigns we are empowering parents, educators & employers to advocate for and support those with Dyslexia and we will not stop till have been successful at #changinkktheconversation!
This October for #DyslexiaAwarenessMonth, 30 organizations came together to #Walk4Dyslexia across 7 cities – Delhi, Mumbai, Bengaluru, Chennai, Bhopal, Jaipur, and Kolkata. The Walk in Delhi was co-organised with ORKIDS Foundation on Kartavya Path on 30th October, 2022 in which over 300 people across age groups & from all walks of life took part, to #breakthetaboo, encouraging people to #speak4dyslexia.
In partnership with UNESCO MGIEP, ChangeInkk Foundation had requested for the support of the Government of India for the 'Go Red' campaign in which many important buildings and monuments throughout Delhi displayed red lighting. Rashtrapati Bhawan, Parliament, North and South Block, and India Gate along with various historical monuments and government buildings also went all red to support the cause.
ChangeInkk’s #Speak4Dyslexia campaign has garnered an organic reach of over 75 million, encouraging individuals to speak openly about their learning disabilities, while spreading awareness on their many strengths and dispelling myths about their weaknesses. More recently, the Govt. Of India – Dept. Of PwD, Ministry of Civil Aviation, and Dept. of Telecom adopted the campaign on International Day for Persons with Disabilities, 2022.
A groundbreaking project showcasing 30+ success stories of individuals with learning disabilities, evolving from videos to a soon-to-be-published book. These journeys are reshaping perceptions, providing a platform for unheard voices, and creating relatable role models.
#ImagintheWorld without Dyslexia campaign, builds awareness around the many strengths of the dyslexic mind, highlighting stories of success and struggles of dyslexics from across India. The campaign was displayed on 800+ screens across the Delhi NCR region.
Purple Flame is the world’s first female dyslexic superhero. She is on a mission to build awareness about the strengths and struggles of people with disabilities, especially those with learning disabilities. Her aim is to help build inclusive societies. The series has been authored by a teen-dyslexic and has helped raise funds to screen children with dyslexia. Get your copy today: visit purpleflame.in